Cashless India

Vittiya Saksharta Abhiyan (Visaka)

Ministry of Human Resource Development (MHRD) views the institutions of higher education in the country, faculty members and students to take the lead and act as engines of this transformational shift.The purpose of the `Vittiya Saksharta Abhiyan’ is to actively engage the youth/ students of Higher Education Institutions to encourage and motivate all payers and payees to use a digitally enabled cashless economic system for transfer of funds.

The best way of leadership is to lead by example. All heads of higher educational institutions should plan for a cashless campus, within a limited timeframe, for all transactions within the campus. Various options of digital transactions are presented here. To begin with, the faculty, staff and students, whom we refer to as engines of change, need to dispel the commonly held belief that digital transactions are complex and necessarily require a smart phone and internet connectivity. They need to further educate their family members and people in their immediate surroundings and motivate them for digital transactions. NCC/NSS volunteers of an institute may take up a major market and interact with shop owners, including vendors, and their associations with an objective of developing a cashless market focusing on each point of sale.

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