Cashless India

Lucky Grahak Yojana and Digi-धन Vyapar Yojana

NITI Aayog announces the launch of the schemes Lucky Grahak Yojana and the Digi-धन Vyapar Yojana to give cash awards to consumers and merchants who utilize digital payment instruments for personal consumption expenditures. The primary aim of these schemes is to incentivize digital transactions so that electronic payments are adopted by all sections of the society, especially the poor and the middle class.

The scheme will become operational with the first draw on 25th December, 2016 (as a Christmas gift to the nation) leading up to a Mega Draw on Babasaheb Ambedkar Jayanti on 14th April 2017. It will comprise of two major components, one for the Consumers and the other for the Merchants:

  • Lucky Grahak Yojana [Consumers]:
    • Daily reward of Rs 1000 to be given to 15,000 lucky Consumers for a period of 100 days;
    • Weekly prizes worth Rs 1 lakh, Rs 10,000 and Rs. 5000 for Consumers who use the alternate modes of digital Payments
      This will include all forms of transactions viz. UPI, USSD, AEPS and RuPay Cards but will for the time being exclude transactions through Private Credit Cards and Digital Wallets.
  • Digi-धन Vyapar Yojana[ Merchants]:
    • Prizes for Merchants for all digital transactions conducted at Merchant establishments
    • Weekly prizes worth Rs. 50,000, Rs 5,000 and Rs. 2,500
  • Mega Draw on 14th of April – Ambedkar Jayanti
    • 3 Mega Prizes for consumers worth Rs 1 cr, 50 lakh, 25 lakh for digital transactions between 8thNovember, 2016 to 13th April, 2017 to be announced on 14th April, 2017
    • 3 Mega Prizes for merchants worth Rs 50 lakhs, 25 lakh, 12 lakh for digital transactions between 8th November, 2016 to 13th April, 2017 to be announced on 14th April, 2017

To ensure that the focus of the scheme is on small transactions (entered into by common people), incentives shall be restricted to transactions within the range of Rs 50 and Rs 3000. All transactions between consumers and merchants; consumers and government agencies and all AEPS transactions will be considered for the incentive scheme.

For details, please refer (Size - 264 KB)